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LSC Communications Awarded Multi-Year, Multi-Million-Dollar Agreements with Bauer Media Group USA

Significantly expands relationship as Bauer USA’s exclusive distribution provider.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

LSC Communications has signed multi-year, multi-million-dollar agreements with Bauer Media Group USA to provide distribution and cooperative mailing services for Bauer’s magazines sold through retail and subscription channels. LSC’s logistics planning system and state-of-the-art cooperative mailing platform will help Bauer achieve optimal delivery costs and qualify for the best possible postal rates for the publisher’s magazine circulation.
This announcement follows LSC’s recently awarded multi-year contract to print 17 of Bauer’s popular print titles, including Woman’s World, First for Women, In Touch Weekly, Life & Style Weekly, Closer Weekly and J-14.
 
“Frequencies and ad pages for our print titles have increased in 2018,” said Steven Kotok, CEO for Bauer Media Group USA. “For this reason, LSC’s dynamic printing and distribution solutions are well positioned to support Bauer through this exciting growth period.”
 
The Bauer Media Group is Europe’s largest privately-owned publishing Group, and Bauer Media Group USA is the top seller at retail in the US, with Woman’s World and First for Women as the #1 and #2 selling magazines, respectively.

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